Many persons view the role of the music manager as a lifestyle filled
with excitement, glamour and glitter, but the real hardworking music manager
will tell you that his job is no bed of roses and definitely not an easy road
to travel on. The music manager of today is a far cry from the music manager of
the old days whose focus was mainly on getting gigs for the artist and
collecting money on behalf of the artist. Artists nowadays are much more educated
and not only do they demand a lot from their managers, they also expect them to
do a lot more than what they are contracted to do.
“The manager will do whatever else is necessary to effectively advance
the career of the artist.” (Allen 47).
This is exactly what the role of the music manager should be, a role
that effectively thrusts his artist into stardom as he advances his career. If
the music manager does not have this as his main goal then he needs to step
aside from his artist and let someone else who has the heart for this take over.
What does a music
