When I started my company SadaBlue Media
Solutions I did not have a business plan, I did not have any marketing
strategies on how to promote and make my business a success. A retiree from the
public sector in Jamaica, with a background in Industrial Relations, I was
relying mainly on word-of-mouth and referrals from fellow practitioners and my
budding clientele. After a while it became apparent that this was never going
to work and I was
