Happy New Year! It is
freezing! I cannot believe that I am so cold in ‘sunny’ Florida! Anyway, today
I started another course in my Master's Degree Program in Entertainment
Business - Business Storytelling and Brand Development, it is the fourth of the
twelve courses and I am really excited about this. Notwithstanding the fact that this class comes
right after the winter break, we will have to get pretty busy and buckle down
to some real hard work.
Some of my
objectives for this course
are to implement learnt brand development strategies, learn storytelling
principles to strengthen my business and to develop my personal brand. I know I
will have to research like crazy and listen keenly to my lecturer and take good
notes, but I believe I will be able to manage this.
Like I keep saying, “keep the digital technology away
from me and I will be fine!” All
joking aside, with all the new computer ‘tricks’ I have learnt so far my
imagination is running wild. I hope I’ll eventually learn how to Photoshop because I have some photos
that are in dire need of ‘fixing’; I have always wanted to be a size ten.
My idea for my business plan is yet to
appear like a light bulb over my head but I am hoping that the Course Lecturer
will assist me with this and steer me in the right direction. Right now I am
like Dora the Explorer
seeking ideas that will represent what I have in mind for my brand. I am
thinking that my entire life and reputation is a brand. Can I market myself as
a brand? That is the moot question of the day. I am having so much fun in
answering this question.
There are only seven of us in my class
and I am seriously thinking of branding us as “The Magnificent Seven” of Full Sail University. From what I have
seen from the last three courses, we will certainly be a force to reckon with.
SadaBlue.
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